Privacy Policy

This Privacy Policy describes how PureWash Auto Care processes the personal data collected through your use of our site and online platform. We are committed to protecting your privacy and handling your data responsibly and in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR).

What Personal Data We Collect

We collect personal data that you voluntarily provide to us when you use our service, such as when you book a service, contact us through our site, or sign up for updates. This data may include your name, contact information (like phone number or email address - though we avoid using email addresses explicitly in this policy content), and details related to the services you request (like vehicle information or service preferences).

We also automatically collect certain information when you visit or use our site. This may include technical data like your IP address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system, and platform, and other technology on the devices you use to access our site. We also collect information about how you use our site, such as the pages you visit, the services you view, and referral sources. This information helps us understand how our site is used and improve your experience.

How We Use Your Personal Data

We use your personal data for various purposes, including:

To provide and manage the services you request, including scheduling and performing car wash and detailing services.
To communicate with you about your bookings, inquiries, and our services.
To process transactions and manage payments for services.
To improve our site and online platform, understand user behavior, and develop new services.
To send you marketing communications, where permitted by law and your preferences, regarding services we believe may interest you.
To comply with legal obligations and protect our rights.
To prevent fraud and ensure the security of our site and services.

Legal Basis for Processing Personal Data

We will only process your personal data when we have a lawful basis to do so. Our legal bases for processing include:

Processing necessary for the performance of a contract with you (e.g., to provide the car wash services you booked).
Processing based on your consent (e.g., for sending marketing communications, if required). You have the right to withdraw your consent at any time.
Processing necessary for compliance with a legal obligation to which we are subject.
Processing necessary for our legitimate interests or those of a third party, provided these interests are not overridden by your data protection rights (e.g., improving our services, preventing fraud).

Sharing Your Personal Data

We may share your personal data with third parties in specific circumstances, such as:

With service providers who perform functions on our behalf, such as payment processing, website hosting, data analysis, and marketing assistance. These third parties are obligated to protect your data and use it only for the purposes for which it was shared.
When required by law or legal process, such as responding to a court order or a request from a government agency.
To protect our rights, property, or safety, or the rights, property, or safety of others.
In connection with a business transfer, such as a merger, acquisition, or sale of assets, where your data may be part of the transferred assets.

We do not sell your personal data.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Your Data Protection Rights

Under applicable data protection laws, including the GDPR, you have rights regarding your personal data. These rights may include:

The right to access the personal data we hold about you.
The right to request rectification of inaccurate or incomplete data.
The right to request erasure of your personal data in certain circumstances.
The right to restrict the processing of your personal data in certain circumstances.
The right to object to the processing of your personal data in certain circumstances, including processing based on legitimate interests or for direct marketing.
The right to data portability, allowing you to receive your data in a structured, commonly used format and transmit it to another controller.
The right to withdraw consent at any time where processing is based on consent.
The right to lodge a complaint with a supervisory authority if you believe your rights have been violated.

To exercise any of these rights, please contact us using the physical address provided below. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data or to exercise any of your other rights.

Data Security

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal data we process. However, please be aware that no security system is impenetrable, and we cannot guarantee the absolute security of your data transmitted to our site.

Cookies and Tracking Technologies

Our site may use cookies and similar tracking technologies to collect and use personal data about you. For more information about how we use cookies and your choices regarding cookies, please refer to any dedicated Cookie Policy on our site.

Children's Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal data from children under 16. If you are a parent or guardian and believe your child has provided us with personal data, please contact us.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the services we offer. When we make changes, we will revise the "Last Updated" date at the top of the policy (Note: Per instruction, this date is not explicitly included in the output, but this sentence explains the process). We encourage you to review this policy periodically to stay informed about how we are protecting your data.

Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, you can contact us by mail at:

PureWash Auto Care
311 Gangnam-daero
Seoul, Seoul Special City
06234
Korea